Williams-Sonoma Home Embraces New Traditional Style
Irwin Weiner ASID - Consumer marketing experts divide us up into groups. It's like in high school, when we had the jocks, the goths, the geeks, and the cool kids. But with adults, we often get "market segmented" by our tastes and style preferences. Hence the huge, ginormous group called "The New Traditionals."
Shelter magazines are the standard bearers for the group. BHG (the venerable Better Homes & Gardens) lists the elements that have the New Traditional style breaking away from its roots in traditional English country.
- Formal furniture with more comfort, sleeker forms, and personal touches.
- Classic seating silhouettes in a larger scale.
- Reproduction cabinets to hold media equipment.
- Freedom to mix finishes and periods.
And look through the interviews that Traditional Home magazine did with 20 Young Designers to see their fresh take on what makes their design styles "traditional."
In this consumer marketing wave, "New Traditional" has become ensconced in interior design's furniture and accessory choices, and I've selected some of my favorites from the "new take on tradition" offerings at Williams-Sonoma Home.