Williams-Sonoma Home Embraces New Traditional Style

 The traditional profile of the Nassau coffee table is freshened up by an exciting rippled bamboo surface finish.

The traditional profile of the Nassau coffee table is freshened up by an exciting rippled bamboo surface finish.

Irwin Weiner ASID - Consumer marketing experts divide us up into groups. It's like in high school, when we had the jocks, the goths, the geeks, and the cool kids. But with adults, we often get "market segmented" by our tastes and style preferences. Hence the huge, ginormous group called "The New Traditionals."

 The LaCourte Upright Desk is slim, tailored, and elegant.

The LaCourte Upright Desk is slim, tailored, and elegant.

Shelter magazines are the standard bearers for the group. BHG (the venerable Better Homes & Gardens) lists the elements that have the New Traditional style breaking away from its roots in traditional English country.

  • Formal furniture with more comfort, sleeker forms, and personal touches.
  • Classic seating silhouettes in a larger scale.
  • Reproduction cabinets to hold media equipment.
  • Freedom to mix finishes and periods.
 I like the mix of the heavy metal base and either marble or glass top in the La Coupole Bistro Table.

I like the mix of the heavy metal base and either marble or glass top in the La Coupole Bistro Table.

And look through the interviews that Traditional Home magazine did with 20 Young Designers to see their fresh take on what makes their design styles "traditional."

 Great chair profile and detailing, I like the Chelsea Chair because it can go from light and fresh to dark and sophisticated with a quick fabric change.

Great chair profile and detailing, I like the Chelsea Chair because it can go from light and fresh to dark and sophisticated with a quick fabric change.

In this consumer marketing wave, "New Traditional" has become ensconced in interior design's furniture and accessory choices, and I've selected some of my favorites from the "new take on tradition" offerings at Williams-Sonoma Home.

 The Veronique Canopy Bed embraces French antique style, a perfect addition to a New Traditional interior.

The Veronique Canopy Bed embraces French antique style, a perfect addition to a New Traditional interior.

Click on each photo for more product information. And speaking of Williams-Sonoma, Design2Share's Jay Johnson has two new blog posts for the Williams-Sonoma Designer Marketplace Blog - click here to read the first one and click here to read Jay's latest post.

 The Lucite Ottoman is traditional at its core, but the legs yell "new," don't they?

The Lucite Ottoman is traditional at its core, but the legs yell "new," don't they?

 This gold feather tray from artist Nima Oberoi is crafted from recycled aluminum before its gold plated.

This gold feather tray from artist Nima Oberoi is crafted from recycled aluminum before its gold plated.

 The Spindle Chair is sheer heaven, with its stunning details - a real standout piece.

The Spindle Chair is sheer heaven, with its stunning details - a real standout piece.

 Higbee Round Baskets add a comfortable, handcrafted, utilitarian touch.

Higbee Round Baskets add a comfortable, handcrafted, utilitarian touch.