Renova Thinks Toilet Paper Can Be Sexy

Irwin Weiner ASID - I'm rarely at a loss for words - but have you seen Renova's black toilet paper? Black? It actually makes sense as a fashion statement. The European consumer goods brand moves its paper products into the decor category with a colorful statement. Why not toilet paper in colors to match the decor of your bath or powder room? Why decorate and accessorize, but leave the white roll to make its usual ho-hum statement? As Renova says in the following video, "Why not?" They know we're having fun with the whole color concept. Toilet paper as a sexy fashion statement - puhleeze! Still, I think I want some rolls for my own home. Click here to purchase....