Behind the Scenes at DwellStudio

Buck Ennis
Irwin Weiner ASID - Behind every great interior design manufacturer or vendor, there are one or more people with great artistic vision. For DwellStudio, one of those people is founder and Creative Director Christiane Lemieux. A fan of Paul McCobb and classic mid-century modern design, she helps drive a multi-industry platform that ranges from private-label work for firms like Target and Urban Outfitters to nursery furniture and bedding. This video lets Christiane take us on an intimate behind-the-scenes tour of her SoHo headquarters studio and learn about the tastes and processes that drive her business forward. I particularly found these four comments revealing (my paraphrasing):
"Grays and browns are our best sellers."
"The most important qualities in our business are creative thinking and originality."
"Focus on the two places where you spend the most time: your bed and your couch."
"Our overall look is global mid-century."
DESIGN2SHARE VIDEO: Watch our interview with Dwell Media President and Publisher Michela O'Connor Abrams as she looks back at ten years of magazine publishing success - and the future.